To generate sales effectively, different companies reach out to prospective customers in a lot of ways. An example is holding an organized seminar. A seminar is specifically tailored to discuss the prospects areas of interest and generally provides methods, tips, solutions, etc. to help them in succeeding in their lines of business. The reason why a lot of companies organize seminars is that they have the freedom to discuss freely their stands and provide the attendees their services without other companies offering their services and solutions.
In short, a company holding a seminar has an unrivalled opportunity to encourage participants to patronize their products and/or services. If you're assigned to structure a profitable seminar, here are tips that will provide you with satisfying the needs of your clients and future clients as well.
Address The Business Area Specifically
Not only does this method draw the listeners, it will also give you more opportunity in structuring a seminar to its maximum level of discussion. The style in which the seminar is structured largely reflects the ability and quality of the company. Thus, your main focus is to present the target audience with topics revolving around a central theme and a universal purpose.
Select A Good Venue
When you select a good venue, it doesn't mean it has to be the most expensive nor the most exclusive venue you could offer to the company and its participants. A good venue should be flexible enough to accommodate the number of participants at the seminar. It must have the complete facilities and technology to be able to meet all the events activities. Moreover, check whether the venue provides assistance, ambience, and see whether the rental fee is worth everything it offers.
Publicize The Event Efficiently
Seminar marketing is a vital task when it comes to structuring a profitable seminar. So far, it is also regarded as the biggest factor in a seminars success. Usually, when an event takes place, attendees who turn up were motivated by its advertising and the effectiveness of its marketing activities. To promote the event, you can do the either of the following:
If the budget is large, you can use television and radio advertising or the newspapers. Choose the advertising company which reaches the most people.
Post banners with areas of large human traffic.
If the budget isn't capable of those mentioned before, use mass faxing to companies that need your clients services.
Always Be Prepared On The Actual Day
Go to the venue earlier than the rest on the actual day. Conduct a meeting with the staff and discuss what they are expected to do. Always be prepared when the seminar starts. A successful seminar also reflects on how well you've structured the event. More success means more profit.
Jumat, 20 Januari 2012
Guide To A Profitable Seminar: How To Select An Ideal Subject?
Seminars have always been thought of as a holistic experience for the people who have attended them. Choosing a subject to be discussed at a seminar may be a difficult task. Especially if you are still new to organizing seminars as your choice of living, perhaps being assigned to select an appropriate subject to be talked about will take a lot of thinking. There are many factors that affect the choice of picking the right subject. Of course, you still have to ask permission from your clients whether they approve of the subject. Here are helpful tips for selecting a profitable seminar subject.
Choose A Subject Discussing General Business
We know that seminar hosting is a great way of connecting and building good relationships with people who are in the same business. The subject of the seminar should appeal to your clients first before taking into consideration the other factors. Back to the choice of subject, choose something which is closely related to the kind of business your client is operating. For instance, if your client is in an IT-related business, choose a subject which is IT-related. This is usually the reason why some seminars fail. They don't give their main focus to the kind of business their clients are operating.
Choose Industry-Related Subjects
Focusing on an industry-related subject is a sure hit among other subjects you might discuss at a seminar. Discuss mainly what you can do to solve general business-related problems. Participants will surely listen and might even allow you to organize their seminars someday. An advantage of discussing an industry-related subject is that there are a lot of sources in which you could research. The Internet for one thing provides you with updated information on the business world. Naturally, when it comes down to giving solutions to business problems, you'll definitely attract the attention of your audience.
What specific subjects would the audience mostly enjoy listening?
Here are some of the industry-related subjects in which you could freely discuss at a seminar:
- Building a new and easier way to strengthen marketing relationship.
- Ways to improve business security.
- Methods of increasing company productivity.
- How to get a maximum return of investment.
- How to reach more prospective customers in easier and less expensive ways
Lastly, select a subject which is easy to understand and apply. Choose something unique and don't omit any information you know. You hold seminars not only to gain lots of earnings but also to help those individuals who want to taste success in the field of business.
Choose A Subject Discussing General Business
We know that seminar hosting is a great way of connecting and building good relationships with people who are in the same business. The subject of the seminar should appeal to your clients first before taking into consideration the other factors. Back to the choice of subject, choose something which is closely related to the kind of business your client is operating. For instance, if your client is in an IT-related business, choose a subject which is IT-related. This is usually the reason why some seminars fail. They don't give their main focus to the kind of business their clients are operating.
Choose Industry-Related Subjects
Focusing on an industry-related subject is a sure hit among other subjects you might discuss at a seminar. Discuss mainly what you can do to solve general business-related problems. Participants will surely listen and might even allow you to organize their seminars someday. An advantage of discussing an industry-related subject is that there are a lot of sources in which you could research. The Internet for one thing provides you with updated information on the business world. Naturally, when it comes down to giving solutions to business problems, you'll definitely attract the attention of your audience.
What specific subjects would the audience mostly enjoy listening?
Here are some of the industry-related subjects in which you could freely discuss at a seminar:
- Building a new and easier way to strengthen marketing relationship.
- Ways to improve business security.
- Methods of increasing company productivity.
- How to get a maximum return of investment.
- How to reach more prospective customers in easier and less expensive ways
Lastly, select a subject which is easy to understand and apply. Choose something unique and don't omit any information you know. You hold seminars not only to gain lots of earnings but also to help those individuals who want to taste success in the field of business.
Presenting Your Credentials During A Seminar: What's The Best Way Of Doing It?
A seminar is an event where you get to meet people who are in the same business as you. Being one of the participants, you learn a lot of things including tips, techniques and guides to operating a successful business. Or in another case, you attend seminars so you can meet people whom you would like to work with in the future. Indeed, going to a seminar allows you to get to know important individuals.
This is a common event which usually takes place at the end of the seminar. Individuals working for different companies chat with the same kind of people to build marketing relationships. Thus, it's a really great idea if you attend seminars with a goal of presenting your credentials to people you would like to work with.
Present Your Credentials In A Visually Remarkable Fashion
At first, you may think that you will be the only who will be presenting your credentials during the seminar but by the time you arrive, you notice that some attendees have the same idea as you. Never fear though. You have to make yourself presentable as well. Dress as if you are applying for your dream job. Be prepared to answer questions fired at you randomly and always answer with direct and honest answers.
With regards to your credentials, place them neatly in a folder. Your credentials have the biggest impact on deciding your future career. Not only should it provide your achievements in the field of education and work experience but it must also give a professional impression. Hence your first impression must have the very best effort.
On The Actual Presentation Of Credentials
When you present your credentials (that includes your cover letter, resume, business cards and leave behinds), separate them into folders so your potential employers won't have a hard time looking for a particular record. Remember to be proud of your credentials. When they see that you are really the right person for the job, your chance of employment is big.
Since presenting your credentials during a seminar is not really what you would call a formal job interview, you can skip adding references to your credentials. You can add it later when you are called for a formal interview. Aside from the competition you'll have to deal with, remember that you'll have a hard time presenting your credentials with the same people for the second time. Give your best shot and make your credentials as professional as they can be.
This is a common event which usually takes place at the end of the seminar. Individuals working for different companies chat with the same kind of people to build marketing relationships. Thus, it's a really great idea if you attend seminars with a goal of presenting your credentials to people you would like to work with.
Present Your Credentials In A Visually Remarkable Fashion
At first, you may think that you will be the only who will be presenting your credentials during the seminar but by the time you arrive, you notice that some attendees have the same idea as you. Never fear though. You have to make yourself presentable as well. Dress as if you are applying for your dream job. Be prepared to answer questions fired at you randomly and always answer with direct and honest answers.
With regards to your credentials, place them neatly in a folder. Your credentials have the biggest impact on deciding your future career. Not only should it provide your achievements in the field of education and work experience but it must also give a professional impression. Hence your first impression must have the very best effort.
On The Actual Presentation Of Credentials
When you present your credentials (that includes your cover letter, resume, business cards and leave behinds), separate them into folders so your potential employers won't have a hard time looking for a particular record. Remember to be proud of your credentials. When they see that you are really the right person for the job, your chance of employment is big.
Since presenting your credentials during a seminar is not really what you would call a formal job interview, you can skip adding references to your credentials. You can add it later when you are called for a formal interview. Aside from the competition you'll have to deal with, remember that you'll have a hard time presenting your credentials with the same people for the second time. Give your best shot and make your credentials as professional as they can be.
Learn The Basics Of Preparing Profitable Teleseminars
Nowadays, teleseminars are used most by internet marketers to bring in more sales. What is a teleseminar anyway? How does it differ from a regular seminar? A person doing teleseminars calls people who need his/her knowledge and skills in certain subjects. He/she can make a call from anywhere around the world and provide these people with information. Yet you'd be surprised how average internet marketers seldom use this method of generating sales.
Today, most of them prefer to use expensive but not so effective pay-per-click ads or researching and writing web content articles. Most of the successful internet marketers won't even recommend teleseminars to a successful marketing plan. Nevertheless, you don't have to be disappointed doing teleseminars. In fact, it's even better not to have so many competitors on this side of the business.
Introduction To Teleseminars
The person whom you will be calling will call in on a bridge line. Usually, bridge lines are free while some require a monthly fee to access it. The most convenient times for you to be doing a teleseminar would be from four in the afternoon up to eight in the evening. However, your calls will largely depend on the listeners free time. Unless your listener is also working in the comforts of his/her home, then there's a big chance of you calling anytime of the day.
Preparing For A Profitable Teleseminar
Here are five helpful ways to a profitable teleseminar:
What to discuss? Your topics should meet all the demands and expectations of your clients. Continue to learn and research in your field of specialty to satisfy your clients demands.
Where to research? Before you give your teleseminars, you must be fully equipped with information regarding your topic of discussion. The Internet is a very powerful tool in providing you with the necessary information on your topic. The big advantage of using the Internet is that information is updated regularly.
Who to ask for help? As a novice in this particular field of marketing, you may lack some facts with regards to teleseminars. Ask people who are experts on this field and raise any of your doubts and questions. You may develop a partnership with them before going on a solo flight.
When are you going to conduct teleseminars? There is a right for everything. When you are absolutely prepared to handle a successful teleseminar, then you'll know it's time for you to start giving teleseminars to your clients.
Why should you be prepared doing a teleseminar? A successful teleseminar shows your good reputation, satisfaction from the client and holds the future of your career.
Today, most of them prefer to use expensive but not so effective pay-per-click ads or researching and writing web content articles. Most of the successful internet marketers won't even recommend teleseminars to a successful marketing plan. Nevertheless, you don't have to be disappointed doing teleseminars. In fact, it's even better not to have so many competitors on this side of the business.
Introduction To Teleseminars
The person whom you will be calling will call in on a bridge line. Usually, bridge lines are free while some require a monthly fee to access it. The most convenient times for you to be doing a teleseminar would be from four in the afternoon up to eight in the evening. However, your calls will largely depend on the listeners free time. Unless your listener is also working in the comforts of his/her home, then there's a big chance of you calling anytime of the day.
Preparing For A Profitable Teleseminar
Here are five helpful ways to a profitable teleseminar:
What to discuss? Your topics should meet all the demands and expectations of your clients. Continue to learn and research in your field of specialty to satisfy your clients demands.
Where to research? Before you give your teleseminars, you must be fully equipped with information regarding your topic of discussion. The Internet is a very powerful tool in providing you with the necessary information on your topic. The big advantage of using the Internet is that information is updated regularly.
Who to ask for help? As a novice in this particular field of marketing, you may lack some facts with regards to teleseminars. Ask people who are experts on this field and raise any of your doubts and questions. You may develop a partnership with them before going on a solo flight.
When are you going to conduct teleseminars? There is a right for everything. When you are absolutely prepared to handle a successful teleseminar, then you'll know it's time for you to start giving teleseminars to your clients.
Why should you be prepared doing a teleseminar? A successful teleseminar shows your good reputation, satisfaction from the client and holds the future of your career.
Creating Digital Products
The most common notion for business presentations and successful conferences is that it closes a sale or adds more accounts to an existing business. There is definitely truth in this notion but an entrepreneur should be able to look into all possible means of earning additional revenues for the company's growth. A successful business need not concentrate only on the products or services that it currently offers. The creation of digital images or recordings could rake in more money for the eager earner.
Let us picture Company X is into the business of selling computer products. The company, initially, should invest in making the number of clientele grow. They could do this by engaging into the proven methods of selling products such as giving out flyers or booklets, investing in advertisements (through media like television, newspaper, radio and even the Internet), or holding seminars or sessions which highlight the competent features of their products.
Once they gain a number of clients, the company should continue with the initial efforts to get more people to buy their products while, at the same time, taking care not to lose their existing customers. The creation of digital products is a very effective tool in keeping loyal customers faithful to what the company offers.
Now, what are the most common digital products nowadays? To name a few, software programs, ezines, or e-books are examples of digital products. Also, video and audio compact discs are popular digital products. The type of digital product sold depends greatly on what type of business the company is engaged in.
The idea here is to make the products easier and become more reachable. The Net has always been a powerful marketing tool. It reaches a number of people that is now comparable (if not even more powerful) to television or radio or newspaper ads. To add another example, a photo imaging company could set up a website where more clients could easily purchase new products like digital frames and e-cards which are good ways to entice customers.
For instance, a physical publishing firm could also engage in businesses on the Internet. They could increase their patrons by featuring e-books (which could also be downloaded for a fee). An accounting firm, in addition to their usual accounting services, could easily sell cost accounting software for new businesses and also for existing businesses who are struggling with manual computations. A highly successful fashion magazine could stay longer in the business if it also creates a website which would be more accessible to most people nowadays.
Another good idea in selling digital products is to have video or audio recordings of successful conferences from the past or seminars which were the keys of closing several sales and raking in revenues. Most self-help and motivational speakers build a career on speaking about self-improvement, marketing themselves to their clients, and earning royalties from recordings of their past public sessions. More people would opt to just buy the video or just listen to a CD of self-help sessions. Some people wouldn't want to be caught dead falling in line to a seminar on How to Keep Your Marriage Afloat.
Information products (such as the self-help CDs) are the best examples of digital products that are highly patronized on the market. They even ensure more revenue than, for example, the seminar itself. And, yes, 90% of revenues are made up of backend sales or sales that occur after the initial marketing scheme.
In marketing additional digital products to enhance the current company products, a few basics need to be considered. Here are some of the basics of information product marketing:
1. A must-have is the company logo on all of the digital products. Make sure that the customers recognize who is offering the great products to them.
2. In addition to the digital company logo, it is also important to secure digital letterheads and templates of the company's documents.
3. A PowerPoint presentation of the products and what they can do to better the clients lives.
To conclude, the lesson learned here is that it is not enough to bank on only one source of income. A good businessman seeks out opportunities and when they do present themselves, he should grab them and make the most out of them.
Let us picture Company X is into the business of selling computer products. The company, initially, should invest in making the number of clientele grow. They could do this by engaging into the proven methods of selling products such as giving out flyers or booklets, investing in advertisements (through media like television, newspaper, radio and even the Internet), or holding seminars or sessions which highlight the competent features of their products.
Once they gain a number of clients, the company should continue with the initial efforts to get more people to buy their products while, at the same time, taking care not to lose their existing customers. The creation of digital products is a very effective tool in keeping loyal customers faithful to what the company offers.
Now, what are the most common digital products nowadays? To name a few, software programs, ezines, or e-books are examples of digital products. Also, video and audio compact discs are popular digital products. The type of digital product sold depends greatly on what type of business the company is engaged in.
The idea here is to make the products easier and become more reachable. The Net has always been a powerful marketing tool. It reaches a number of people that is now comparable (if not even more powerful) to television or radio or newspaper ads. To add another example, a photo imaging company could set up a website where more clients could easily purchase new products like digital frames and e-cards which are good ways to entice customers.
For instance, a physical publishing firm could also engage in businesses on the Internet. They could increase their patrons by featuring e-books (which could also be downloaded for a fee). An accounting firm, in addition to their usual accounting services, could easily sell cost accounting software for new businesses and also for existing businesses who are struggling with manual computations. A highly successful fashion magazine could stay longer in the business if it also creates a website which would be more accessible to most people nowadays.
Another good idea in selling digital products is to have video or audio recordings of successful conferences from the past or seminars which were the keys of closing several sales and raking in revenues. Most self-help and motivational speakers build a career on speaking about self-improvement, marketing themselves to their clients, and earning royalties from recordings of their past public sessions. More people would opt to just buy the video or just listen to a CD of self-help sessions. Some people wouldn't want to be caught dead falling in line to a seminar on How to Keep Your Marriage Afloat.
Information products (such as the self-help CDs) are the best examples of digital products that are highly patronized on the market. They even ensure more revenue than, for example, the seminar itself. And, yes, 90% of revenues are made up of backend sales or sales that occur after the initial marketing scheme.
In marketing additional digital products to enhance the current company products, a few basics need to be considered. Here are some of the basics of information product marketing:
1. A must-have is the company logo on all of the digital products. Make sure that the customers recognize who is offering the great products to them.
2. In addition to the digital company logo, it is also important to secure digital letterheads and templates of the company's documents.
3. A PowerPoint presentation of the products and what they can do to better the clients lives.
To conclude, the lesson learned here is that it is not enough to bank on only one source of income. A good businessman seeks out opportunities and when they do present themselves, he should grab them and make the most out of them.
Langganan:
Komentar (Atom)